Articles > Why Hire a Professional Web Designer?

Why Hire a Professional Web Designer?

The Internet is cluttered with bloated and incorrect information,
unwanted advertising that jumps out at you at every corner, and
badly-built Web sites that do nothing to promote the owners'
businesses.

To set your own Web pages apart in this sea of garbage and make
them effective at turning visitors into customers, you have to
know what you're doing. That takes training, study, an eye for
design, the right tools and the time to do it properly.

Without proper training and without the right tools, building an
effective Web site becomes a long, difficult process. The results
are usually poor and do nothing to advance your business online.

Do-it-yourself vs. Professional?

You can liken it to building a roof on your house. Do you do it
yourself or hire a professional? Most of us hire a professional
so we can be sure our new roof will match the house, look
attractive, stay put in a high wind and keep the rain off our
heads. In other words, so that our new roof will be effective at
what it's supposed to do. If we attempt to build it ourself, we
put that at great risk... unless we undertake to become a
professional roofer! (Or Web designer, in our case.)

Can you buy a pre-fabricated roof? Yes, and with some effort it
might work okay, but you'll likely need a professional to install
it for you. The same can be said for Web templates. With the
right amount of professional help, they can work okay for you.
They won't be custom-made for your business, and you might see
someone else's Web site using the same template (a bit
embarrassing), but a template might do in a pinch.

"Instant" Web Building Tools

By the way, there are some tools out there that purport to make
designing a Web site simply a matter of "filling in the blanks,"
so to speak. But be warned, the very best examples of the use of
their product will have been put together by a Web professional.
If you don't know HTML and good design principles, your results
will be hokey and amateurish, no matter what tool you choose. If
you want to use such a tool, find one that allows you the most
design flexibility. Then hire a professional Web designer to
create a good, custom "template" for you. At least this will give
you the proper framework for your Web site. After that it's up to
you to learn some basic design principles, such as the right
fonts to use, the best way to lay out your pages, how to optimize
your graphics, etc.

In the end, unless you undertake to become one yourself, it's
best to hire a certified Web professional. This will ensure that
your Web site looks good, works properly and helps you convert
visitors into customers. It will also mean that your business can
flourish online, and rise far above that sea of ugly, ineffective
Web sites out there.

When someone gets value for their dollars, they say, "It was
money well spent." Professional Web design is like that; it's
definitely money well spent.

Copyright © 2001 - 2009 Able Webs, Burnaby, B.C. All rights reserved. Contact us at andrea@ablewebs.com.
Burnaby|Vancouver Web Site Design Company